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Building In Public
I've worked with 1000+ brands and actively grow my own. I share what actually works (and doesn't).
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Actionable business & personal growth advice from someone actually doing it.
• The Unordinary Ones Newsletter
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One email a week. Five minutes to read. Now reaching 200,000+ readers. New lessons on business and personal growth, AI, marketing and more dropping weekly, all unlocked free the moment you subscribe.
ABOUT ME
Hey, I’m Scott,
I'm a guy who loves creating things for people and learning lots of stuff along the way.
My background in a sentence: bachelors in biochemistry and mathematics. academic research in CRISPR and organic compound synthesis. self-taught machine learning and software engineering. started entrepreneurship launching ecom brands and simple software. started an agency growing other brands using the same systems. got my masters at Columbia in chemical engineering and data science. did academic research using AI/ML to explore batteries and green energy.
After doing this, I packaged up my learnings, and worked with brands through growth marketing and tech implementation services. Since then, I’ve worked with 1000+ brands across while also building and scaling my own.
Along the way I've generated over 16 billion views, driven $500+ million in attributed revenue, and grown an audience of 200,000+ subscribers and followers.
But here's what I've learned to enjoy the most: learning and exploring systems that develop me and my ideas. Clear inputs, honest feedback, relentless iteration. I find Kaizen to be one of my favorite terms for this reason.
And there’s nothing more fun than sharing it with others and building a community to grow with. So now I document all of it. The wins, the failures, and the exact systems behind both, sent free every week to ambitious people who refuse to stay ordinary.
BUILT FOR THE AMBITIOUS. REAL SYSTEMS FOR GROWING YOUR CAREER, YOUR VENTURES, AND YOURSELF. TESTED BY ME BEFORE THEY REACH YOU.
Growth systems
The funnels, content engines, and AI stacks behind 16B+ views.
Business breakdowns
Real numbers and full guides from 1000+ brands I’ve worked with.
Personal performance
Habits, mindset, and frameworks for becoming who your goals require.
Free playbooks
Every guide unlocked the moment you subscribe. No upsell.
Newsletter
Tom Vasquez
Solo operator, Vasquez Digital
Better than courses I've bought
3m ago
I've paid actual money for stuff with less in it than one of these. Kind of annoying to think about.
Sofia Duarte
Marketing Lead, Bramble
Short, which I need
5m ago
I can get through it before my coffee's done. Never feels like homework.
Marcus Chen
Head of Growth, Northline
Actually read this one
2m ago
I'm subscribed to like 30 newsletters and I skim most of them. This is one of maybe three I actually open.
Priya Raghunathan
Founder, Coastal Supply Co.
Set up the content thing, it works
26 Jan
Took me an afternoon to set up the workflow from one of the issues. Still using it. Not sure why I waited so long honestly.
James Whitfield
CEO, Orchard Labs
Subscribed for one thing, stayed for another
27 Mar
Came for the AI stuff. The issue about how he structures his week is the one I keep going back to.
Eli Rosenthal
Founder, Two Bridges
You can tell he ran it himself
11m ago
There's a difference between someone who did the thing and someone who read about the thing. This is the first one.
Hana Kobayashi
Growth, Statera
Changed my mind on a channel
6m ago
I'd basically written off a channel and one of his issues made me try it again. It's doing a lot of our inbound now.
Rachel Berman
Director of Ops, Hartwell Group
Team reads it now
1y ago
I forwarded a couple of issues and now three people on my team are subscribed. We've referenced it in standup a few times.
David Okonkwo
Co-founder, Fieldset
No mindset stuff
8m ago
Zero motivational filler which is what I was worried about when I signed up. It's just the actual thing and how to do it.
Amina Cole
VP Marketing, Ledgerpoint
He'll tell you when stuff doesn't work
4m ago
I appreciate that he writes about the things that flopped. Everyone else just posts wins and it's exhausting.
Jessie Lin
Growth Lead, Parcelwise
Helped with our CAC
21 Nov
We cut a few things and put the budget into one channel based on something he wrote. Numbers went the right direction.
Ben Alvarez
COO, Ridgeway
Specific
7m ago
Not "improve retention." He'll give you the actual sequence and what numbers to watch. That's rare.
Claire Nwosu
Founder, Lumen Studio
Talked me out of a bad purchase
14 Feb
I was about to commit to a whole tool stack and one issue convinced me not to. Probably saved me a year of subscriptions.
Daniel Okafor
Founder, Loom & Ledger
Held up through a pivot
5m ago
We've changed direction twice since I subscribed and the stuff in here still applied both times.
Ahmed Siddiqui
Founder, Craftbase
Sometimes too technical for me
10m ago
Some of the automation stuff goes over my head, I'll admit. But the ones that land are worth the ones that don't.
Meera Patel
Solo founder, Thistle
Written for people without a team
4m ago
Most growth advice assumes you have ten people. I have me. This is one of the few that gets that.
Lauren Diaz
Head of Brand, Northfield
No pitch at the end
2m ago
It just ends. There's no course, no upsell, no "book a call." I kept waiting for it and it never came.
Nadia Farouk
Head of Content, Kestrel
I save most of these
1m ago
I have a folder of stuff I want to come back to and it's mostly issues of this.
Gavin Wren
Partner, Sable Ventures
I send it to founders
1y ago
I've forwarded issues to portfolio companies more than once. Saves me a call.
Ryan Delacroix
VP Revenue, Anchorpoint
Good cadence
9m ago
Weekly is right. Daily would be too much, monthly and I'd forget I signed up.